The Five Residences
Brand identity for an executive long-stay hospitality brand in Hanoi, Vietnam.
Completed at Brandcourage.
— PROJECT NAME
The Five Residences
Brand Strategy & Identity
— ROLE
Art Direction
Graphic Design
— YEAR
2020 – 2021
— SECTOR
Hospitality
A newly-partnered hospitality brand under Saffron Collection of the Onyx Hospitality group, The Five Residences needed a logo and visual language to express its new value proposition in the market.
The new Five Residences brand seeks to revolve around its promise, “Where the Elements Align” – where residents discover unexpected tranquility, a new sense of balance, and a renewed definition of living. Inspired by the elements of Hanoi’s beautiful nature, the brand identity of The Five Residences is curated, sophisticated and stylish.
Brand Strategy: Colin Anderson
Art Direction: Yolande Leong, JY Foo
Creative Director: Chew Kok Hsiung
Graphic Design: Yolande Leong, JY Foo
Project Management: Florian Luthi
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CASE STUDY
Logo
Inspired by the contours of nature, The Five’s visual language reflects the fluidity and connectedness that aligns all elements of our hospitality experience; from design and service, to food and relaxation.
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Typography and colour
The Five's colours are centered around a harmonious and calming, yet confident colour palette. Playfair Display and Roboto work in unison to create a blend of sophisticated and functional lettering across applications.
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Graphic device
The Five’s graphic device adds another dimension of visual interest to The Five’s identity. It revolves around topography and fluidity and the balance of these elements.
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Brand applications
The harmonious balance between smooth sophistication and functionality come alive in The Five’s applications, from its in-room items to its digital platforms.
