— PROJECT NAME
Brand Strategy &
2018 – 2019
RSP is a leading global architectural, design and engineering practice. Based in countries, such as Singapore, Dubai, India, China and Malaysia, the group has a portfolio of more than 2,500 projects.
The practice’s new tagline, “Design Re-imagined”, is put forth visually in the form of a logo refresh and a new visual language. Based on a Chinese proverb by Lau Tzu, the kaleidoscopic supergraphic works to suggest that all their work is about ‘bringing life to space’.
Brand Strategy: Colin Anderson
Art Direction: Chew Kok Hsiung, Yolande Leong
Graphic Design: Yolande Leong
Project Management: Sarah Fandi