Yolande Leong

Sime Darby Property


Brand refresh for Sime Darby Property, a household name in property development for over 45 years in Malaysia.


Completed at Brandcourage.

— PROJECT NAME

Sime Darby Property

Brand Strategy &

Identity Refresh


— ROLE

Art Direction

Graphic Design


— YEAR

2019

Sime Darby Property’s brand refresh re-prioritises its identity to speak to its most important audience – the residents of its townships. This change has led to the unveiling of a new strategy and tagline – “Together, We Create, We Sustain”. With it, a fresh new look has been designed to convey the brand’s game-changing, passionate, and imaginative personality. 


Bold new colours were added to complement and contrast the existing Sime Darby Property logo. The brand’s iconic “shield” graphics are utilised to maximum potential to bring flexibility and contemporary flair to a well-established brand name across multiple applications and platforms.


Brand Strategy: Colin Anderson

Art Direction: Yolande Leong, Chew Kok Hsiung

Graphic Design: Yolande Leong

Project Management: Gabriel Lee