Hotel Telegraph
Brand Identity for a new arrival to the Singapore heritage hotel industry.
Completed at FARM.
— PROJECT NAME
Hotel Telegraph
Brand Strategy & Identity
— ROLE
Art Direction
Graphic Design
— YEAR
2022
— SECTOR
Hospitality
Hotel Telegraph is positioned as Singapore’s first and only heritage business hotel. Drawing on the legacy of the telegraph, the hotel will connect guests to history, place, people, and the future. Located at the intersection of old and new CBD, between old money and the new economy, Hotel Telegraph is a heritage business hotel with a historic heart and a progressive spirit.
As much as Hotel Telegraph celebrates heritage, it is also about creating future legacies. A place that connects past and present, Hotel Telegraph gives a nod to classic motifs while tapping into modern sensibilities.
Director: Selwyn Low, Wenxin Oh, Panna Chee
Brand Strategy & Copywriting: Elwin Chan
Graphic Design: Yolande Leong
Wayfinding Design: Wariya Cheersirikul
Interior Design: Nina Arily, Jaclyn Tan
(As of 17 September 2024, the building housing Hotel Telegraph had a change in management and is now known as QT. Bye HT, it was short but sweet 😭)
Hotel Telegraph's stationary is inspired by its namesake; the look and feel of stately old telegraphs with a slight contemporary twist.
