TMW Maxwell
A bold new development defining a new way living, shaped by a new way of thinking
- Completed at FARM.
— PROJECT NAME
TMW Maxwell
Brand Identity & Sales Gallery
— ROLE
Graphic Design
Print Production
Large Format & Signage Design
for Sales Gallery
Website Design
Art Direction
Client & Fabricator Liaison
— YEAR
2022 – 2023
— SECTOR
Real Estate Development –
Mixed Use
TMW Maxwell is a mixed-use development in one of Singapore’s most prime locations. A collection of multi-hyphenate spaces aimed at tomorrow’s multi-hyphenates, the branding behind TMW Maxwell is one that disrupts conventional real estate development marketing. Its visual language stands out among other developments with its bright, disruptive colour palette, celebrating the innovation of multi-functional living, the diversity of its future occupants and the vibrancy of the neighbourhood it is surrounded by. This is further amplified with the use of its vibrant electronic brochure, futuristic sales gallery design, and unique marketing campaign.
Just like how urbanites of tomorrow defy categorisation, TMW Maxwell blends home, office, park and galley into one exciting offering, tastefully primed for the future of city living.
Director: Selwyn Low, Willie Koh
Creative Direction: Wenxin Oh, Rebekah Lee
Graphic Design: Yolande Leong, Rebekah Lee
Brand Strategy: Elwin Chan
Interior Design: Gareth Low, Jouwen Tan, Dhia Qistina, Darren Phua
Architect: Formwerkz
Landscape Architect: Compound Collective
Web Development: Method Media
Sales Gallery Photography: Khoo Guo Jie
