— PROJECT NAME
RSP Architects
Brand Strategy &
Identity Refresh
— ROLE
Art Direction
Graphic Design
— YEAR
2018 – 2019
— SECTOR
Architecture
RSP is a leading global architectural, design and engineering practice. Based in countries, such as Singapore, Dubai, India, China and Malaysia, the group has a portfolio of more than 2,500 projects.
The practice’s new tagline, “Design Re-imagined”, is put forth visually in the form of a logo refresh and a new visual language. Based on a Chinese proverb by Lau Tzu, the kaleidoscopic supergraphic works to suggest that all their work is about ‘bringing life to space’.
The project was featured in World Brand Society's website in 2020.
Brand Strategy: Colin Anderson
Art Direction: Chew Kok Hsiung, Yolande Leong
Graphic Design: Yolande Leong
Project Management: Sarah Fandi