Yolande Leong

RSP Architects

Giving one of Singapore’s most established architect firms a bolder, more creative edge.


Completed at Brandcourage with

Equus Design Consultants.

— PROJECT NAME

RSP Architects


Brand Strategy &

Identity Refresh


— ROLE

Art Direction

Graphic Design


— YEAR

2018 – 2019


— SECTOR

Architecture

RSP is a leading global architectural, design and engineering practice. Based in countries, such as Singapore, Dubai, India, China and Malaysia, the group has a portfolio of more than 2,500 projects. 


The practice’s new tagline, “Design Re-imagined”, is put forth visually in the form of a logo refresh and a new visual language. Based on a Chinese proverb by Lau Tzu, the kaleidoscopic supergraphic works to suggest that all their work is about ‘bringing life to space’.


The project was featured in World Brand Society's website in 2020.


Brand Strategy: Colin Anderson

Art Direction: Chew Kok Hsiung, Yolande Leong

Graphic Design: Yolande Leong

Project Management: Sarah Fandi