— PROJECT NAME
The Five Residences
Brand Strategy & Identity
2020 – 2021
A newly-partnered hospitality brand under Saffron Collection of the Onyx Hospitality group, The Five Residences needed a logo and visual language to express its new value proposition in the market.
The new Five Residences brand seeks to revolve around its promise, “Where the Elements Align” – where residents discover unexpected tranquility, a new sense of balance, and a renewed definition of living. Inspired by the elements of Hanoi’s beautiful nature, the brand identity of The Five Residences is curated, sophisticated and stylish.
Brand Strategy: Colin Anderson
Art Direction: Yolande Leong, JY Foo
Graphic Design: Yolande Leong, JY Foo
Project Management: Florian Luthi