Yolande Leong

The Five Residences

Brand identity for The Five Residences, an executive long-stay hospitality brand in Hanoi, Vietnam.

Completed at Brandcourage.


The Five Residences

Brand Strategy & Identity


Art Direction

Graphic Design


2020 – 2021

A newly-partnered hospitality brand under Saffron Collection of the Onyx Hospitality group, The Five Residences needed a logo and visual language to express its new value proposition in the market.

The new Five Residences brand seeks to revolve around its promise, “Where the Elements Align” – where residents discover unexpected tranquility, a new sense of balance, and a renewed definition of living. Inspired by the elements of Hanoi’s beautiful nature, the brand identity of The Five Residences is curated, sophisticated and stylish.

Brand Strategy: Colin Anderson

Art Direction: Yolande Leong, JY Foo

Graphic Design: Yolande Leong, JY Foo

Project Management: Florian Luthi