— PROJECT NAME
Sime Darby Property
Brand Strategy & Identity Refresh
2019 – 2020
Sime Darby Property’s brand refresh re-prioritises its identity to speak to its most important audience – the residents of its townships. This change has led to the unveiling of a new strategy and tagline – “Together, We Create, We Sustain”. With it, a fresh new look has been designed to convey the brand’s game-changing, passionate, and imaginative personality.
Bold new colours were added to complement and contrast the existing Sime Darby Property logo. The brand’s iconic “shield” graphics are utilised to maximum potential to bring flexibility and contemporary flair to a well-established brand name across multiple applications and platforms.
Brand Strategy: Colin Anderson
Art Direction: Yolande Leong, Chew Kok Hsiung
Graphic Design: Yolande Leong